The Grey Canvas

About Us

The Grey Canvas is a solo web design and development studio based in Dallas/Fort Worth, founded by Krysta McAlister. My mission is to empower DFW small businesses, startups, and independent professionals with stunning digital experiences that blend design, development, and strategy. I help you attract more clients, simplify technology, and grow from the ground up.

Tired of limiting DIY platforms but can't afford expensive, impersonal agency fees? The Grey Canvas is your local partner, offering affordable, custom websites built for growth. I provide the one-on-one collaboration of a freelancer with the technical depth and strategic positioning of a boutique studio. I'm smarter than DIY and leaner than an agency.

I specialize in helping service-based industries where credibility and client trust are essential, including:

Construction & Trades (contractors, plumbers, electricians)

Real Estate (agents, small brokerages)

Creative Professionals (photographers, designers, artists)

Startups & Micro-Ventures needing their first professional online presence

My services range from ''Launchpad'' websites for new businesses to ''Growth Engine'' sites for scaling, and full ''Digital Storefront'' e-commerce solutions. My also offer ongoing support and maintenance plans to keep your site secure, updated, and effective.

Let's build a website that doesn't just look good—it attracts your ideal clients, streamlines your processes, and grows with your business.